Details

Client: Ice Break
URL: http://www.icebreak.com.au/
Backlink: http://icebreak07.crudigital.com.au/

Launched: 1 October 2007
Agency: Cru Digital & De Pasquale
Project: Microsite, Game & Banner Campaign

Recognition:

• W3 Gold (Food and Beverage)
• Horizon Interactive Awards (Silver)
• Interactive Media Awards (Outstanding Achievement)
• Design Charts (Debut: 31; Peak: 31)
• Design Licks (Site of the Day - 3 November 2007)
• sj63.com - Website Appreciation (South Korea)
• 68design.net - Website Appreciation (South Korea)
• zcool.com.cn - Website Appreciation (China)
• chinaz.com - Website Appreciation (China)
• cwd.52design.com - Website Appreciation (China)
• Fcukstar Featured Sites of 2007
• Rookie Net Web Gallery Collection
• pages.sccnn.com - Website Appreciation (China)

Major Features:

• Very Fluid Interactivity
• Television Commercials (TVC)
• Weekly Survey
• Weekly, Monthly & All Time Scoreboard
• Send to a Friend and Challenge a Friend Viral Components
• Game

The Story:

With the design Garth had presented me, I knew exactly how I wanted the site to present itself. The first thing that came to my mind was Jerry Bruckheimer logo video. I wanted to do something a little similar to that.

The next trick was to come up with a development strategy on how the different sections of the microsite were to appear and disappear. As you can see, a few sections “pop-out” on top of the remaining content. The fastest way I thought to pull that off was to use a mixture of traditional animation and actionscripted animation with depth control.

Integrating the game into the full flash microsite didn’t work to plan, as the Flash ontop of Flash just chewed up the system resources. Plan B was to provide the game with a HTML infrastructure and hide the original Flash component. After the game was over, the main Flash component was revealed and had javascript was used as the means of communication between both Flash components.

The banners that were launched for the promotion of this website had connectivity to the main database so the highest scores could be retrieved to entice users to beat it.

Inspiration

Technology Analysis:

• Flash w/ Actionscript 2
• PHP w/ MySQL CMS
• XML
• Javascript

The Team:

• Specifications - Ben Stokes, Mitch Bain, Garth Sykes & Tim Jensen
• Designer - Garth Sykes
• Game Developer - Tim Jensen
• Backend Developer - Steven Miles
• Banner Developers - Matthew Daniels & Karel Van Cromvoirt
• Flash Developer - Neil Nand

Screenshots

This entry was posted on Monday, 1st October, 2007 at 5:00 pm and is filed under Development, Creative Agency, Cru, De Pasquale. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.