Carsales.com.au Eyes Banner
Client: Carsales.com.au
URL: Banner Landing Page
Launched: 7 July 2008
Agency: The White Agency
Project: Medium Rectangle Banner, Skyscraper Banner, Leaderboard Banner & Full Banner
Recognition:
Major Features:
- Manual interaction and automated interaction modes.
- Automated interaction is scripted, so it can go to manual interation mid-animation.
- Eye positions are based on equations in relation to the car position.
The Story:
I’ve been a Flash Developer for about 3 years now, and this is probably my first real banner project. I guess starting at a new company, they didn’t want to throw me too far into the deep end, just incase I drown.
I’m so used to making complex interactive internet applications, that I had to really restrain myself with this project. And I really did have to, because with banners, all the content needs to be embedded into the flash and keep the output file under a certian filesize.
I did enjoy making this banner, as I’d never done one before, but I don’t think I want to make another .. ever again. I love pushing the boundaries of the digital medium, and banners are confined to a maximum security prison.
Technology Analysis:
- Flash w/ Actionscript 2
The Team:
- Account Manager - Ben Howden
- Art Direction - Fabian Hupfauf
- Flash Developer - Neil Nand
Screenshots:
This entry was posted on Monday, 7th July, 2008 at 5:00 pm and is filed under Development, Creative Agency, The White Agency. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.